Sunday, August 13, 2006

"Best in the Valley" Awards

Charleston Newspapers annually publishes a very long list called "Best in the Valley Reader's Choice Awards." It is obviously an advertising gimick - at least it's obvious to me, but it seems that many people take it very seriously.

Stanton was telling me that he has received several emails refuting his Weenie Award winners because his choices didn't mirror the Best in the Valley hot dog award winners. I have noticed several businesses that proudly advertise that they were chosen as BITV in their particular discipline.

Some of the the categories are laughably specific and obviously meant to guarantee that the honor would fall to one particular potential advertiser since there is only one such business in the area:

Best Gutter Protection (GutterPro)
Best Neighborhood Restaurant/Bar (Applebees)
Best French Restaurant (Cafe deParis)

Other categories are obviously victims of either low voter turnout or ballot box stuffing, the most glaring of which is "Best Local Band": Kanawha Valley Ringers won honors in this category (for those who don't know Kanawha Valley Ringers is a handbell choir that play mostly for church funtions).

Still another amusing thing, if you take the list at face value, is the incredible level of unenlightenment it would seem to accuse us of. For example, in the category of "Best Delicatessan" Kanawha voters picked Krogers. Or how about Outback Steakhouse for "Most Romantic Restaurant"?

Look over the list. It's good for a chuckle or two.

1 comment:

Cindy said...

I agree, I've always considered this bogus!